Your Performance Dashboard
Read the analytics behind your restaurant (page views, returning visitors, orders, reservations, and engagement) and what every card means.
Dashboard only
Every visit, order, booking, and review leaves a trace, and the Dashboard is where those traces turn into numbers you can act on. It’s the first screen you land on when you sign in.
Where it lives
Open Dashboard from the top of the sidebar. The page is titled Performance Dashboard, and a period selector on the right sets the window every number is measured over: Last 7 Days, Last 30 Days, or Last 90 Days. Change it once and every tab and card follows.
The tabs
The dashboard splits into tabs, each a different slice of your restaurant:
- Overview: the landing view: headline numbers up top, then a grid of snapshot cards summarising every other tab.
- Website: your traffic: visitors over time, new versus returning, where they came from, busiest hours, and top pages.
- Engagement: reviews, gallery, subscribers, and contact messages.
- Orders: order volume, revenue, and best-sellers.
- Reservations: bookings, covers, and no-show rate.
The Orders and Reservations tabs appear only when you’ve switched those features on, so the dashboard never shows a chart for something you don’t use.
The headline numbers
The KPI row across the top of the Overview is the ten-second read. Each card is a big number for the selected period with a smaller line beneath it for context:
| Card | What it counts |
|---|---|
| Page Views | Total views of your site, with the change versus the previous period (↑ or ↓ %) |
| New Visitors | People visiting for the first time, and their share of the total |
| Returning | People who’d been before, and their share: a rising figure means guests are coming back |
| Retention Rate | The share of visitors who return; a single loyalty gauge |
Once online ordering or reservations are on, the row adapts and swaps in the numbers that matter more to a running business: Orders, Revenue (which excludes refunded orders), Reservations, and Covers (guests seated).
Note: New vs returning is the pair worth watching. A new visitor is landing for the first time in the period; a returning one has been before. Together they tell you whether you’re winning fresh attention or building a loyal following: a healthy restaurant grows both. Retention Rate boils that down to one percentage.
Website: understanding your traffic
The Website tab is where the visitor story lives in detail. The same four traffic numbers sit on top, and below them a set of cards break the traffic down.
| Card | What it shows |
|---|---|
| Traffic Trends | Visits over time: toggle between a daily and a weekly view |
| New vs Returning | The new-versus-returning split, tracked across the period |
| Visitor Retention | New against returning for the period, side by side |
| Traffic Sources | Where visitors arrived from: search, social, direct, or a link |
| Peak Hours Heatmap | Which days and hours are busiest, so you know when eyes are on your menu |
| Devices & Browsers | Whether people browse on phones or desktops, and in which browsers |
| Top Pages | Your most-visited pages |
Engagement, orders, and reservations
The other tabs follow the same idea: a card per metric. Here’s what each one is telling you:
Engagement
| Card | What it shows |
|---|---|
| Engagement Metrics | Reviews, gallery, subscribers, and messages at a glance |
| Reviews & Rating | Total reviews, their growth, and your average star rating |
| Subscribers | Your newsletter list size and how fast it’s growing |
| Contact Messages | Messages received through your site, and the trend |
Orders (when online ordering is on)
| Card | What it shows |
|---|---|
| Orders & revenue | Order count and revenue over time |
| Avg Order Value | The average spend per order: a lever you can lift with upsells |
| Order types | The dine-in / pickup / delivery split |
| Order status | How orders ended up: completed, cancelled, and so on |
| Revenue by Type | Which channel actually earns the money |
| Top items | Your best-sellers |
| Peak Order Hours | The busiest hours for orders |
Reservations (when reservations are on)
| Card | What it shows |
|---|---|
| Bookings & covers | Bookings and total guests over time |
| Party size | How big your groups tend to be |
| Booking source | Online bookings versus phone and walk-ins |
| Booking behaviour | How far ahead guests book: your lead time |
| No-shows & Cancellations | Your no-show and cancellation rate over time |
| Booking Status | The confirmed / seated / no-show split |
| Peak Booking Hours | The busiest booking slots |
Making it yours
The dashboard isn’t fixed. On any tab, the Customize Dashboard button lets you show, hide, or reorder the cards, and set whether a card spans the full width or sits half-width. Every card also has a small hide button in its corner for a one-click removal.
Two touches worth knowing:
- Customising is per tab: tidying the Overview doesn’t disturb the Website tab.
- You can pull a detailed chart from another tab onto the Overview, so the one screen you check each morning shows exactly what you care about.
Tip: Set the period to Last 30 Days and glance at the Overview each morning. The Key Insights card surfaces the shifts worth reacting to (a dip in returning visitors, a jump in no-shows) long before they reach your takings.
Analytics is included on every plan, free ones too, so there’s nothing to unlock. The numbers start the day your site goes live.